Can You Sue a Brand for False Advertising in India? A Complete Legal Guide
Consumer Court

Can You Sue a Brand for False Advertising in India? A Complete Legal Guide

Introduction

The influence of advertisements on consumer choices is undeniable. Every day, we are bombarded with advertisements that shape our buying decisions. However, not all advertisements are honest. Many brands make exaggerated claims, conceal important information, or misrepresent facts to lure consumers into buying their products. False advertising can mislead consumers and, in some cases, even cause financial loss or health hazards.

A classic example is the advertising of fairness creams that promise instant skin lightening. Similarly, many health and nutritional supplements claim unrealistic benefits without any scientific backing. In India, the law provides avenues for consumers to take legal action against such misleading advertisements. This guide explains how consumers can hold brands accountable for false advertising, what legal provisions apply, and how to seek justice.

Understanding False Advertising in India

False advertising refers to promotional activities that contain misleading, deceptive, or untrue statements about a product or service. It can take various forms, including:

  • Exaggerated Claims: Promising unrealistic benefits, such as “Get fair in just seven days” or “Lose 10 kg in a month without dieting.”

  • Omissions and Concealment: Hiding crucial information, such as side effects of a medicine.

  • Comparative Misrepresentation: Claiming superiority over competitors without valid proof.

  • Fake Endorsements: Using celebrities or influencers who do not actually use the product.

  • Deceptive Pricing: Displaying fake discounts or hidden charges.

Legal Provisions to Combat False Advertising

There was a time when no comprehensive law existed to regulate misleading advertisements in India. Courts and regulatory authorities addressed complaints on a case-by-case basis. However, today, multiple laws provide remedies against false advertising, including:

  1. Consumer Protection Act, 2019

  2. Drugs and Magic Remedies (Objectionable Advertisements) Act, 1954

  3. Food Safety and Standards Act, 2006

  4. Cable Television Networks (Regulation) Act, 1995

  5. Insurance Regulatory and Development Authority (IRDA) Regulations

  6. Telecom Regulatory Authority of India (TRAI) Guidelines

  7. Advertising Standards Council of India (ASCI) Regulations

Let’s explore each of these in detail.

Consumer Protection Act, 2019: A Powerful Tool for Consumers

Under the Consumer Protection Act, 2019, a consumer can take action against a brand for false advertising. The Act considers false advertising an unfair trade practice and provides the following remedies:

  • Refund of money equivalent to the product’s price.

  • Compensation for any loss or injury suffered.

  • Corrective advertising orders, where the advertiser is directed to issue a public correction.

  • Punitive damages and litigation costs if the false advertisement caused harm.

A consumer can file a complaint before the Consumer Disputes Redressal Commission at the district, state, or national level, depending on the case’s monetary value.

How to File a Complaint?

To file a case under the Consumer Protection Act, follow these steps:

  1. Gather Evidence: Save copies of advertisements, receipts, and proof of misleading claims.

  2. Draft a Complaint: Include the brand’s name, misleading statements, and the harm caused.

  3. Approach the Consumer Forum: File the complaint with the relevant Consumer Disputes Redressal Commission.

  4. Legal Representation: If needed, consult a consumer rights lawyer.

Other Legal Remedies for False Advertising

1. Drugs and Magic Remedies (Objectionable Advertisements) Act, 1954

This Act prohibits misleading advertisements related to drugs, medicines, and magic remedies. If a brand falsely claims that a product can cure an illness, consumers can file complaints under this law.

2. Food Safety and Standards Act, 2006

The Food Safety and Standards Authority of India (FSSAI) regulates food advertisements. If a food product claims to have health benefits without scientific backing, action can be taken under this Act.

3. Cable Television Networks (Regulation) Act, 1995

This Act regulates misleading advertisements on TV channels. The Ministry of Information and Broadcasting monitors ads that violate advertising guidelines.

4. Insurance Regulatory and Development Authority (IRDA) Regulations

If an insurance company misrepresents policy benefits, consumers can file complaints with IRDA.

5. Telecom Regulatory Authority of India (TRAI) Guidelines

Misleading offers by telecom companies fall under TRAI regulations. Customers can complain to TRAI for deceptive mobile recharge plans or broadband advertisements.

Advertising Standards Council of India (ASCI): A Self-Regulatory Body

The Advertising Standards Council of India (ASCI) monitors advertisements to ensure ethical standards. Consumers can file complaints against misleading advertisements through ASCI. Although ASCI does not impose legal penalties, it can direct advertisers to withdraw misleading ads.

How to File a Complaint with ASCI?

You can submit a complaint in the following ways:

  • Online: Visit www.ascionline.org and fill out the complaint form.

  • Email: Send an email to asci@vsnl.com.

  • Call: Dial 022-23513982 (Mumbai office) or 1-800-22-2724 (toll-free number).

  • Post: Write to The Secretary-General, ASCI, 219 Bombay Market, Tardeo, Mumbai 400034.

Who Can File a Complaint?

  • Any consumer affected by misleading advertisements.

  • Government authorities and consumer organizations.

  • Competitor brands.

  • Suo moto complaints from ASCI members.

Landmark Cases on False Advertising in India

1. HUL vs. Emami (Fairness Creams Dispute)

Two major brands, Hindustan Unilever Limited (HUL) and Emami, had a legal dispute over fairness cream advertisements. HUL accused Emami of misleading claims, and the case highlighted the need for stricter advertising regulations.

2. Patanjali vs. FSSAI (Misleading Health Claims)

Patanjali Ayurved was accused of making misleading claims about its food and medicine products. The FSSAI intervened and took action against the brand.

3. Nestlé Maggi Ban (Misrepresentation of Ingredients)

Nestlé India’s Maggi noodles were banned in 2015 due to misleading claims about lead content. This case set a precedent for stricter food advertising regulations.

Conclusion: Protecting Consumer Rights Against False Advertising

False advertising is a growing concern in India, affecting consumers' financial and health well-being. However, legal provisions empower consumers to take action against deceptive brands. If you have been misled by false advertisements, you can seek justice through:

  • Consumer Protection Act, 2019 (monetary compensation and corrective ads)

  • ASCI complaint (removal of misleading ads)

  • Industry-specific regulators (FSSAI, IRDA, TRAI, etc.)

  • Legal action in consumer courts

Always stay vigilant while purchasing products and be aware of your legal rights as a consumer. Misleading advertisements should not go unchecked—empower yourself and take action!

Need Legal Help? Consult a top civil lawyer in India to guide you through false advertising claims and consumer protection laws.

Facing Delays in Property Possession? Know Your Legal Options
Property buying selling

Facing Delays in Property Possession? Know Your Legal Options

The journey of buying a property is a significant milestone in life. However, for many homebuyers in India, the dream of a new home can turn into a nightmare due to unforeseen delays in possession. Builder delays have unfortunately become common, leaving buyers in difficult situations. But what can you do if you're caught in this situation? Here’s a comprehensive guide to understanding your legal options if you’re facing property possession delays in India.

Understanding Builder-Buyer Agreements and Delays in Possession

When purchasing a property, the builder-buyer agreement outlines the expected date of possession. This document specifies the timeline by which the builder is supposed to hand over the property. However, sometimes builders fail to meet this deadline, which could be due to various reasons—genuine or otherwise. If the delay is not due to uncontrollable factors like natural disasters, the builder can be held accountable.

Legal Recourses for Buyers Facing Delays

Thankfully, there are several laws in India that protect buyers in cases of possession delays. Let’s explore each option to understand how you can seek relief.

1. Real Estate Regulatory Authority (RERA)

The Real Estate (Regulation and Development) Act, 2016, popularly known as RERA, was established to protect homebuyers and bring transparency to the real estate sector.

Key Provisions Under RERA:

  • Compulsory Project Registration: Builders must register their projects with the state RERA authority before starting any sales or marketing. This ensures that only compliant builders can operate in the market.

  • Project Details and Timeline: Builders are required to publish details of their projects, including timelines, on the RERA website. Any delay beyond the stipulated time could lead to legal consequences.

  • Compensation or Refund: If the builder fails to deliver the property within the promised time, buyers can withdraw from the project and claim a full refund with interest. Alternatively, if the buyer wishes to continue, they can seek monthly compensation for the delay.

  • Complaint Filing: RERA allows buyers to file complaints if builders refuse compensation or fail to meet deadlines. RERA courts are mandated to address complaints within 60 days, although appeals can be filed if buyers are unsatisfied with the judgment.

If you’re considering filing a complaint under RERA, ensure that your builder and project are RERA-registered. Each state in India has its RERA authority, and the process for filing complaints may vary slightly.

2. Consumer Complaint for Delays in Possession

Another option available to buyers is filing a complaint with the Consumer Forum. If the property was purchased primarily for residential use, it qualifies as a consumer service, and buyers can seek compensation if there is a deficiency.

Steps to File a Consumer Complaint:

  1. Send a Legal Notice: Before filing a complaint, send a legal notice to the builder, specifying your grievance and giving them an opportunity to resolve it.

  2. Prepare Your Complaint: If the builder fails to respond satisfactorily, draft a detailed complaint including the builder's details, contract terms, and proof of payment.

  3. File the Complaint: Depending on the amount of your claim, file the complaint with the appropriate Consumer Forum (District, State, or National level).

Consumer courts tend to address such issues faster than civil courts, and they can provide relief such as refunds, compensation for losses, and monthly interest on delayed payments. Consumer courts are a reliable option if RERA authorities are not yet fully operational in your state.

3. Filing a Civil Suit or Writ Petition

In states where RERA authorities have not been established or are not fully functional, buyers may file a civil suit or a writ petition in the High Court. However, civil cases often take longer to resolve than consumer cases.

A civil suit may be filed in the court with jurisdiction over the area where the property is located or where the builder conducts business. Courts may order the builder to pay compensation, expedite project completion, or provide other relief as per the buyer’s demand.

4. Arbitration as an Alternative

Many builder-buyer agreements include an arbitration clause, allowing disputes to be resolved through an arbitrator instead of a court. Arbitration can be quicker, less formal, and is often less costly than litigation.

If arbitration is part of your agreement, you can approach an arbitrator to resolve the dispute. However, keep in mind that the arbitrator’s decision may still require enforcement through a civil court if the builder refuses to comply.

5. Criminal Action Against Fraudulent Builders

In severe cases, where the builder has fraudulently withheld possession, buyers can file criminal cases. Under the Indian Penal Code (IPC), offenses like fraud, criminal breach of trust, and cheating can be applied. Criminal cases might lead to severe penalties or imprisonment for the builder, although they don’t guarantee monetary compensation.

A criminal complaint is usually filed if there is clear evidence that the builder intentionally deceived buyers, misappropriated funds, or falsely promised possession. Buyers may file an FIR with the police or approach the magistrate if the police fail to act.

6. Insolvency Proceedings Through the National Company Law Tribunal (NCLT)

If a builder is financially unable to complete the project, buyers can initiate insolvency proceedings under the Insolvency and Bankruptcy Code, 2016. This process is conducted through the National Company Law Tribunal (NCLT), where buyers can claim their investments if the builder’s assets are liquidated.

To file an insolvency petition, buyers typically need to have a disputed amount of over Rs. 1 lakh. While this process is legally complex, it provides buyers a way to retrieve their funds if the builder’s company goes bankrupt.

Consumer Court, RERA, or CREDAI: Which One Should You Approach?

Consumer Court

If your case involves primarily monetary compensation or a refund, and RERA authorities are not yet fully functional in your state, the Consumer Court may be the best choice. The Consumer Court has extensive experience dealing with consumer disputes and generally provides quicker relief.

RERA

Where available, RERA authorities are highly recommended for property possession disputes. RERA focuses on consumer protection within the real estate sector and has strict timelines for case resolution, often faster than consumer courts. Moreover, RERA can revoke a builder’s registration if they repeatedly fail to meet timelines.

CREDAI

For builders registered with CREDAI, buyers may approach this industry association, which has a grievance redressal mechanism. CREDAI aims to resolve disputes amicably and promote fair practices within the real estate sector.

Key Challenges Faced by Homebuyers Due to Possession Delays

  • Financial Losses: Buyers who rely on bank loans face dual financial burdens when possession is delayed—monthly EMIs for the under-construction property and rental expenses for alternate accommodations.

  • Emotional Distress: Delayed possession can cause significant stress and uncertainty, especially for those eagerly awaiting a new home.

  • Changes in Plans: Some builders may make significant alterations to the property layout or features without the buyer’s consent, further frustrating the purpose of the purchase.

Tips for Buyers to Protect Themselves Against Delays

  1. Thoroughly Review the Builder-Buyer Agreement: Ensure all terms, including possession deadlines, penalties for delay, and exit clauses, are explicitly mentioned.

  2. Check Builder’s Credibility: Research the builder’s track record, especially regarding project completion and delivery timelines.

  3. Understand Your Rights Under RERA: RERA provides various buyer-friendly provisions that ensure transparency and accountability from builders.

  4. Send a Legal Notice Promptly: In case of a delay, send a well-drafted legal notice to the builder. This establishes your intent to take legal action and may expedite a resolution.

  5. Hire a Lawyer for Legal Recourse: A qualified property lawyer can guide you through the complexities of the legal process, whether it involves Consumer Court, RERA, or other legal avenues.

Conclusion

Facing delays in property possession is an unfortunate reality for many homebuyers in India. However, with a clear understanding of legal options like RERA, Consumer Court, arbitration, and even criminal complaints, buyers can protect their investments and hold builders accountable.

Before deciding on a legal course of action, it’s wise to consult a property lawyer who can evaluate your case and guide you on the best course of action. With the right legal recourse, homebuyers have the power to secure justice and even claim compensation for the hardship caused by builder delays.

The Ultimate Guide to Filing a Consumer Complaint in India
Consumer Court

The Ultimate Guide to Filing a Consumer Complaint in India

The Consumer Protection Act, 2019, marks a significant milestone in the realm of consumer rights in India. This comprehensive legislation is designed to provide more effective protection to consumers by establishing authorities and mechanisms that can address consumer grievances promptly and efficiently. The Act replaces the earlier Consumer Protection Act of 1986 and introduces several new provisions to enhance consumer rights and streamline the dispute resolution process.

Evolution of the Consumer Protection Act

The journey of consumer protection legislation in India began with the Consumer Protection Act of 1986, which was enacted to address the increasing concerns of consumers regarding unfair trade practices, defective goods, and deficient services. However, with the changing market dynamics, globalization, and the rise of e-commerce, the need for a more robust and contemporary framework became evident. The Consumer Protection Act, 2019, was thus introduced to address these new challenges and ensure that consumers are well-protected in the modern marketplace.

Mechanisms for Consumer Protection

The Consumer Protection Act, 2019, establishes several mechanisms to protect consumer interests and facilitate the resolution of disputes. These mechanisms include:

  1. Central Consumer Protection Authority (CCPA): This authority is empowered to regulate matters related to consumer rights, unfair trade practices, and misleading advertisements. The CCPA has the authority to investigate complaints, initiate class action suits, and order the recall of unsafe goods and services.

  2. Consumer Disputes Redressal Commissions: These commissions are set up at the district, state, and national levels to handle consumer complaints. They provide a structured and tiered approach to resolving disputes based on the value of goods or services involved.

  3. Consumer Protection Councils: These councils, established at the national, state, and district levels, work towards promoting and protecting the rights of consumers.

Understanding Consumer Rights

In India, consumer rights are enshrined in the Consumer Protection Act 2019, given to buyers of goods and services to safeguard them from unfair trade practices. Knowing your rights is the first step towards ensuring that you can effectively address any grievances. Key consumer rights in India include:

  1. Right to Safety: Protection against goods and services that are hazardous to life and property.

  2. Right to Information: Access to accurate information about the quality, quantity, purity, standard, and price of goods and services.

  3. Right to Choose: Assurance of access to a variety of goods and services at competitive prices.

  4. Right to be Heard: Consumers' interests will receive due consideration at appropriate forums.

  5. Right to Redressal: Right to seek redressal against unfair trade practices or exploitation.

  6. Right to Consumer Education: Right to acquire knowledge and skills to be an informed consumer.

The Consumer Protection Act

The Consumer Protection Act, 2019, is the primary legislation governing consumer rights and dispute resolution in India. This act aims to provide a more robust framework to protect consumer interests through established authorities for timely and effective administration and settlement of consumer disputes.

Consumer Disputes Redressal Agencies

The Consumer Protection Act, 2019, establishes a three-tier system of Consumer Disputes Redressal Agencies responsible for addressing consumer grievances and ensuring the protection of consumer rights. These agencies are structured to handle complaints based on the value of the goods or services in question, providing a streamlined and hierarchical approach to dispute resolution. The three tiers are:

1. District Consumer Disputes Redressal Commission (DCDRC)

Jurisdiction:

  • Value of Dispute: Handles complaints where the value of goods or services paid as consideration does not exceed ₹1 crore.

Composition:

  • President: A person who is, or has been, or is qualified to be, a District Judge.

  • Members: Two other members, one of whom should be a woman.

Functions:

  • The DCDRC entertains complaints regarding defective goods, deficient services, unfair trade practices, and other grounds specified in the Consumer Protection Act.

  • It conducts hearings and issues orders for relief such as compensation, refund, replacement of goods, or rectification of deficiencies in services.

2. State Consumer Disputes Redressal Commission (SCDRC)

Jurisdiction:

  • Value of Dispute: Handles complaints where the value of goods or services paid as consideration exceeds ₹1 crore but does not exceed ₹10 crore.

  • Appellate Jurisdiction: Appeals against the orders of the District Commissions within the state.

Composition:

  • President: A person who is, or has been, or is qualified to be, a Judge of the High Court.

  • Members: At least four other members, including a woman.

Functions:

  • The SCDRC addresses complaints and appeals, ensuring that consumer disputes are resolved at the state level.

  • It has the authority to review and modify orders passed by the District Commissions.

3. National Consumer Disputes Redressal Commission (NCDRC)

Jurisdiction:

  • Value of Dispute: Handles complaints where the value of goods or services paid as consideration exceeds ₹10 crore.

  • Appellate Jurisdiction: Appeals against the orders of the State Commissions.

  • Original Jurisdiction: Complaints against unfair contracts, misleading advertisements, and other significant consumer issues.

Composition:

  • President: A person who is, or has been, or is qualified to be, a Judge of the Supreme Court.

  • Members: At least four other members, including a woman.

Functions:

  • The NCDRC is the apex body for consumer dispute redressal in India, handling high-value and complex consumer disputes.

  • It reviews appeals against the decisions of State Commissions and can issue orders for compensation, penalties, and other relief measures.

Common Functions of All Commissions

All three levels of Consumer Disputes Redressal Commissions perform the following functions:

  • Receiving Complaints: Consumers can file complaints related to defective goods, deficient services, unfair trade practices, restrictive trade practices, overcharging, and hazardous goods or services.

  • Conducting Hearings: The commissions conduct hearings where both parties can present their cases.

  • Issuing Orders: Based on the findings, the commissions can order remedies such as compensation, refunds, repairs, replacement of goods, and removal of deficiencies in services.

  • Enforcement: Ensuring that the orders passed are enforced and complied with by the parties involved.

  • Appeals: Handling appeals against the orders of the lower commissions to provide a higher level of scrutiny and justice.

Jurisdiction of Consumer Forums

The Consumer Protection Act, 2019, establishes a hierarchical structure of consumer forums to handle consumer disputes efficiently. Each level of forum has specific jurisdiction based on the value of the goods or services in question. Understanding the jurisdiction of these forums is crucial for filing complaints correctly and ensuring that grievances are addressed appropriately.

1. District Consumer Disputes Redressal Commission (DCDRC)

Jurisdiction:

  • Monetary Jurisdiction: The DCDRC handles complaints where the value of the goods or services paid as consideration does not exceed ₹1 crore.

  • Territorial Jurisdiction: Complaints can be filed in the DCDRC where the opposite party resides, carries on business, has a branch office, or personally works for gain, or where the cause of action, wholly or in part, arises.

Composition:

  • President: A person who is, or has been, or is qualified to be, a District Judge.

  • Members: Two other members, one of whom should be a woman.

2. State Consumer Disputes Redressal Commission (SCDRC)

Jurisdiction:

  • Monetary Jurisdiction: The SCDRC handles complaints where the value of the goods or services paid as consideration exceeds ₹1 crore but does not exceed ₹10 crore.

  • Appellate Jurisdiction: It also hears appeals against the orders of the District Commissions within the state.

  • Territorial Jurisdiction: Complaints can be filed in the SCDRC where the opposite party resides, carries on business, has a branch office, or personally works for gain, or where the cause of action, wholly or in part, arises.

Composition:

  • President: A person who is, or has been, or is qualified to be, a Judge of the High Court.

  • Members: At least four other members, including a woman.

3. National Consumer Disputes Redressal Commission (NCDRC)

Jurisdiction:

  • Monetary Jurisdiction: The NCDRC handles complaints where the value of the goods or services paid as consideration exceeds ₹10 crore.

  • Appellate Jurisdiction: It hears appeals against the orders of the State Commissions.

  • Original Jurisdiction: It also has original jurisdiction in cases involving unfair contracts, misleading advertisements, and other significant consumer issues.

  • Territorial Jurisdiction: The NCDRC has national jurisdiction, and complaints can be filed where the opposite party resides, carries on business, has a branch office, or personally works for gain, or where the cause of action, wholly or in part, arises.

Composition:

  • President: A person who is, or has been, or is qualified to be, a Judge of the Supreme Court.

  • Members: At least four other members, including a woman.

Hierarchical Structure of Consumer Forums

The hierarchical structure of consumer forums in India is designed to ensure that consumer disputes are resolved efficiently at different levels, based on the value and complexity of the cases. Here is an overview of the hierarchical structure:

1. District Consumer Disputes Redressal Commission (DCDRC)

  • First Level: This is the first level of the consumer dispute redressal mechanism.

  • Handles Lower-Value Disputes: It handles disputes with a monetary value of up to ₹1 crore.

  • Local Reach: Located in each district, making it accessible for local consumers.

2. State Consumer Disputes Redressal Commission (SCDRC)

  • Second Level: This is the second level in the hierarchy.

  • Handles Intermediate-Value Disputes: It deals with disputes where the value exceeds ₹1 crore but does not exceed ₹10 crore.

  • Appellate Authority: It also serves as an appellate authority for appeals against the orders of the District Commissions.

  • State-Wide Reach: Located in the capital city of each state, providing broader coverage than the district level.

3. National Consumer Disputes Redressal Commission (NCDRC)

  • Top Level: This is the highest level of the consumer dispute redressal mechanism.

  • Handles High-Value Disputes: It deals with disputes where the value exceeds ₹10 crore.

  • Appellate Authority: It serves as an appellate authority for appeals against the orders of the State Commissions.

  • National Reach: Located in New Delhi, with jurisdiction over the entire country.

Flow of Appeals

  1. District Commission: Complaints start here for cases up to ₹1 crore.

  2. State Commission: Appeals against the District Commission's orders can be made here, and it also handles cases between ₹1 crore and ₹10 crore.

  3. National Commission: Appeals against the State Commission's orders are heard here, along with original jurisdiction over cases exceeding ₹10 crore.

Eligibility to File a Complaint

Filing a consumer complaint under the Consumer Protection Act, 2019, is a right available to various categories of individuals and entities. Understanding who is eligible to file a complaint is crucial to ensure that grievances are addressed appropriately and efficiently. Here’s a detailed look at the eligibility criteria:

Who Can File a Consumer Complaint?

1. Any Consumer

A consumer is defined as any person who buys goods or hires/avails services for consideration, which has been paid or promised, or partly paid and partly promised, or under any system of deferred payment. This includes:

  • Individual Consumers: Any individual who purchases goods or services for personal use.

  • Users: If someone else uses the goods with the approval of the buyer, they are also considered a consumer.

2. Registered Consumer Associations

Consumer associations registered under any law for the time being in force can file complaints on behalf of consumers. These associations work towards protecting the rights of consumers and can take collective action against unfair trade practices or deficiencies in goods and services.

3. Central or State Government

Both the Central and State Governments have the authority to file complaints in the interest of consumers at large. This provision ensures that large-scale issues affecting the general public can be addressed at the highest levels.

4. Multiple Consumers

Where numerous consumers have the same interest, they can file a complaint jointly. This collective approach is particularly useful in cases involving widespread issues affecting a large number of people.

5. Legal Heirs or Representatives

In case the consumer is deceased, their legal heirs or representatives can file a complaint on their behalf. This ensures that the rights of consumers are protected even after their demise.

Grounds for Filing a Complaint

A complaint can be filed on several grounds, including but not limited to:

1. Defective Goods

Any goods that suffer from manufacturing defects, substandard quality, non-conformance to standards, or are unsafe for use can be subject to a consumer complaint. This includes both tangible products and digital goods.

2. Deficiency in Services

A deficiency refers to any fault, imperfection, shortcoming, or inadequacy in the quality, nature, or manner of performance required to be maintained by or under any law or as is claimed by the trader or service provider. Services can include everything from banking and insurance to healthcare and transportation.

3. Unfair Trade Practices

Unfair trade practices include any deceptive, fraudulent, or unethical practices that harm consumers. Examples include false representation of goods or services, misleading advertisements, and false claims.

4. Restrictive Trade Practices

Any practice that tends to bring about the manipulation of the price or conditions of delivery or affects the flow of supplies in the market relating to goods or services in such a manner as to impose unjustified costs or restrictions on the consumer can be challenged.

5. Overcharging

Charging a price in excess of the price fixed by or under any law, or displayed on the goods or their packaging, or agreed between the parties, constitutes overcharging and is a valid ground for a consumer complaint.

Definition of 'Consumer' Under the Consumer Protection Act

The Consumer Protection Act, 2019, provides a comprehensive definition of who qualifies as a 'consumer.' Understanding this definition is essential, as it determines who is eligible to file a complaint and seek redressal under the Act.

Who is a Consumer?

According to the Consumer Protection Act, 2019, a consumer is defined as:

1. A Person Who Buys Goods for Consideration

A consumer is any individual or entity that purchases goods for consideration, which includes:

  • Paid Consideration: The consumer has paid for the goods.

  • Promised Consideration: The consumer has agreed to pay for the goods in the future.

  • Partly Paid and Partly Promised: The consumer has made a part payment and promised to pay the balance.

  • Deferred Payment: The consumer has arranged to pay for the goods at a later date.

The purchase of goods must not be for the purpose of resale or any commercial purpose. However, the term 'commercial purpose' does not include goods bought for the purpose of earning a livelihood by means of self-employment.

2. A Person Who Hires or Avails Services for Consideration

A consumer is also any individual or entity that hires or avails of services for consideration, including:

  • Paid Consideration: The consumer has paid for the services.

  • Promised Consideration: The consumer has agreed to pay for the services in the future.

  • Partly Paid and Partly Promised: The consumer has made a part payment and promised to pay the balance.

  • Deferred Payment: The consumer has arranged to pay for the services at a later date.

3. Includes Users of Goods or Beneficiaries of Services

Even if a person has not directly paid for the goods or services, they can still be considered a consumer if they use the goods or benefit from the services with the approval of the buyer or hirer. This inclusion ensures that individuals who are indirectly affected by the goods or services can also seek redressal.

Who is Not Considered a Consumer?

The following individuals and entities are not considered consumers under the Act:

  • Purchasers for Resale: Those who buy goods for the purpose of reselling them are not considered consumers.

  • Commercial Purchasers: Those who buy goods or avail services for commercial purposes, other than for earning a livelihood through self-employment, are not considered consumers.

Examples to Illustrate the Definition

Example 1: Individual Consumer

  • Scenario: Mr. A buys a refrigerator for his home.

  • Status: Mr. A is a consumer because he purchased the refrigerator for personal use.

Example 2: Service Availer

  • Scenario: Mrs. B hires a plumber to fix a leak in her house.

  • Status: Mrs. B is a consumer because she availed of the plumber's services for consideration.

Example 3: User with Approval

  • Scenario: Mr. C's company purchases laptops for employee use. Mr. D, an employee, uses one of these laptops.

  • Status: Mr. D is a consumer because he is using the laptop with the company's approval.

Example 4: Purchaser for Resale

  • Scenario: Ms. E buys 100 mobile phones to sell in her electronics store.

  • Status: Ms. E is not a consumer because she purchased the mobile phones for resale.

Grounds for Filing a Complaint

The Consumer Protection Act, 2019, provides several grounds on which a consumer can file a complaint. Understanding these grounds is essential to ensure that your grievance falls within the ambit of the Act and can be addressed effectively by the relevant authorities. Here are the key grounds for filing a consumer complaint:

1. Defective Goods

Consumers have the right to receive goods that meet the promised standards of quality, safety, and performance. If any goods you purchase are found to be defective, you can file a complaint. Defects can include:

  • Manufacturing Defects: Flaws that occur during the production process.

  • Design Defects: Flaws that occur due to the product's design.

  • Substandard Quality: Goods that do not meet the expected quality standards.

  • Non-conformance to Specifications: Goods that do not match the specifications promised by the seller.

2. Deficiency in Services

Deficiency in service refers to any shortcoming or inadequacy in the quality, nature, or manner of performance of a service that is required to be maintained by or under any law or has been promised by the service provider. Examples of service deficiencies include:

  • Professional Services: Inadequate services provided by professionals such as doctors, lawyers, or architects.

  • Utilities: Poor services from utility providers such as electricity, water, and telecom companies.

  • Banking and Finance: Deficient services from banks, insurance companies, or financial institutions.

3. Unfair Trade Practices

Unfair trade practices include deceptive, fraudulent, or unethical practices that harm consumers. Examples include:

  • False Advertising: Advertising products with false claims or misleading information.

  • Bait and Switch: Advertising a product at a low price to attract customers but then switching to a higher-priced product.

  • Hoax Calls: Making false promises or offers to entice consumers into transactions.

4. Restrictive Trade Practices

Restrictive trade practices are those that tend to bring about the manipulation of the price or conditions of delivery or affect the flow of supplies in the market relating to goods or services in such a manner as to impose unjustified costs or restrictions on the consumer. Examples include:

  • Tying Arrangements: Forcing consumers to buy a secondary product or service along with the primary product.

  • Exclusive Dealing: Restricting consumers from dealing with competing products or services.

5. Overcharging or Deceptive Pricing

Consumers can file a complaint if they are charged more than the price displayed on the goods or the price agreed upon. This includes:

  • Overcharging: Charging more than the Maximum Retail Price (MRP).

  • Hidden Charges: Additional charges that were not disclosed at the time of purchase.

6. Hazardous or Unsafe Goods and Services

Goods or services that are hazardous or pose a risk to the safety of consumers can also be grounds for filing a complaint. This includes:

  • Unsafe Products: Products that do not comply with safety standards.

  • Risky Services: Services that compromise consumer safety due to negligence or inadequate safety measures.

7. Sale of Prohibited Goods

Selling goods that are prohibited by law, such as drugs without a prescription, can be grounds for a consumer complaint. This ensures that consumers are protected from illegal and potentially harmful products.

Procedure to File a Complaint in the Consumer Court

Filing a complaint in the Consumer Court involves several steps that must be followed meticulously to ensure that your grievance is addressed effectively. 

Step 1: Intimation via Notice

Before filing a formal complaint, it is advisable to inform the seller or service provider about the issue. This is done by sending a legal notice, which serves as a formal intimation of the grievance. The notice should include:

  • Details of the Complainant: Name, address, and contact information.

  • Details of the Opposite Party: Name, address, and contact information of the seller/service provider.

  • Description of the Issue: Clear and concise description of the defect or deficiency.

  • Relief Sought: Specific relief or remedy being sought (e.g., refund, replacement, compensation).

  • Deadline for Response: A reasonable period (usually 15-30 days) for the opposite party to resolve the issue.

Step 2: Get the Consumer Complaint Drafted

If the issue is not resolved after sending the notice, the next step is to draft a formal consumer complaint. The complaint should be clear, precise, and should include the following:

  • Details of the Complainant and Opposite Party: Names, addresses, and contact information.

  • Facts of the Case: A detailed account of the transaction and the issue faced.

  • Grounds for Complaint: Specific grounds under the Consumer Protection Act on which the complaint is based (e.g., defective goods, deficiency in services, unfair trade practices).

  • Relief Sought: The specific relief being sought (e.g., refund, replacement, compensation).

Step 3: Attach Relevant Documents

Supporting documents are crucial for substantiating your complaint. Ensure that you attach all relevant documents, including:

  • Proof of Purchase: Receipts, invoices, or bills showing the purchase of goods or services.

  • Correspondence: Any emails, letters, or messages exchanged with the opposite party regarding the issue.

  • Warranty or Guarantee Cards: If applicable.

  • Photographs or Videos: Evidence of defects or deficiencies.

  • Expert Opinions: In cases where expert analysis is required.

  • Copy of the Legal Notice: Sent to the opposite party and their response, if any.

Step 4: Choose the Appropriate Forum

Based on the value of the goods or services and the relief sought, select the appropriate Consumer Disputes Redressal Forum:

  • District Consumer Disputes Redressal Commission (DCDRC): For disputes where the value does not exceed ₹1 crore.

  • State Consumer Disputes Redressal Commission (SCDRC): For disputes where the value exceeds ₹1 crore but does not exceed ₹10 crore.

  • National Consumer Disputes Redressal Commission (NCDRC): For disputes where the value exceeds ₹10 crore.

Step 5: Pay Requisite Court Fees

Each forum requires the payment of a prescribed fee to file a complaint. The fee structure varies based on the value of the goods or services involved. Ensure that you check the latest fee schedule and make the payment accordingly. The fee can typically be paid through a demand draft, postal order, or online payment, depending on the forum's requirements.

Step 6: Submit an Affidavit

Along with the complaint and supporting documents, you must submit an affidavit. The affidavit is a sworn statement attesting to the accuracy and truthfulness of the information provided in the complaint. It should be signed and notarized. The affidavit should include:

  • Verification Statement: A declaration that the information provided is true to the best of your knowledge and belief.

  • Signature of the Complainant: The affidavit must be signed by the complainant.

  • Notarization: The affidavit should be notarized by a notary public.

Online Filing through the e-Daakhil Portal

The e-Daakhil portal is an innovative online platform introduced by the Ministry of Consumer Affairs, Food, and Public Distribution in India to facilitate the online filing of consumer complaints. This digital initiative aims to streamline the process, making it more accessible, efficient, and user-friendly for consumers. Listed below are the steps to file a consumer complaint online through the e-Daakhil portal:

Step 1: Registration

  1. Visit the e-Daakhil Portal: Go to e-Daakhil Portal.

  2. Create an Account: Click on the "Register" button and provide the necessary details such as name, email address, mobile number, and a password to create an account.

  3. Verification: Verify your email address and mobile number through the OTPs (One-Time Password) sent to your registered email and phone.

Step 2: Login

  1. Login to Your Account: Use your registered email address/mobile number and password to log in to the portal.

  2. Dashboard Access: Once logged in, you will have access to your dashboard where you can manage your complaints and track their status.

Step 3: Filing the Complaint

  1. Start a New Complaint: Click on "File a Complaint" or "New Complaint" on your dashboard.

  2. Select the Jurisdiction: Choose the appropriate consumer forum based on the value of the goods or services and the location of the opposite party.

  3. Complaint Details: Enter the details of your complaint, including:

    • Complainant Information: Your name, address, and contact information.

    • Opposite Party Information: Details of the seller/service provider against whom the complaint is being filed.

    • Description of the Complaint: A clear and concise description of the issue, including facts of the case, the defect or deficiency, and the relief sought.

    • Relief Sought: Specify the type of relief you are seeking (e.g., refund, replacement, compensation).

Step 4: Upload Documents

  1. Attach Relevant Documents: Upload all necessary documents that support your complaint, such as:

    • Proof of purchase (receipts, invoices)

    • Warranty or guarantee cards

    • Correspondence with the seller/service provider

    • Photographs or videos showing defects or deficiencies

    • Copy of the legal notice sent to the opposite party

  2. Document Format: Ensure that the documents are in the prescribed format and within the size limits specified by the portal.

Step 5: Pay the Requisite Fee

  1. Fee Payment: The portal will calculate the requisite court fee based on the value of the goods or services. You can pay the fee online through various payment methods such as net banking, credit/debit cards, or UPI.

  2. Receipt: After successful payment, you will receive a receipt which you should keep for your records.

Step 6: Submit an Affidavit

  1. Affidavit Submission: Prepare an affidavit verifying the accuracy of the information provided in the complaint. This affidavit should be signed and notarized.

  2. Upload Affidavit: Upload the scanned copy of the notarized affidavit on the portal.

Step 7: Submit the Complaint

  1. Review and Submit: Review all the information entered and documents uploaded to ensure they are accurate and complete.

  2. Final Submission: Click on the "Submit" button to file your complaint officially. You will receive a confirmation message and a complaint reference number for future tracking.

Step 8: Track the Status

  1. Complaint Status: Use the complaint reference number to track the status of your complaint through the portal.

  2. Updates: Receive updates and notifications about hearings, orders, and other proceedings related to your complaint.

Reliefs Granted Under the Consumer Protection Act

The Consumer Protection Act, 2019, provides a wide range of reliefs to ensure that consumers are adequately compensated for any losses or grievances they face due to defective goods, deficient services, or unfair trade practices. Here are the various types of reliefs that can be granted under the Act:

1. Removal of Defects

If the complaint is about defective goods, the consumer forum can order the removal of the defects. This means the seller or manufacturer must repair the product to make it conform to the promised standards of quality and performance.

2. Replacement of Goods

In cases where the goods are irreparably defective, the forum can order the replacement of the goods with new ones that are free from defects. This ensures that the consumer receives a product that meets the expected standards.

3. Refund of Price Paid

The forum can direct the opposite party to refund the price paid for the goods or services. This is particularly applicable in cases where the defect or deficiency cannot be rectified or if the consumer opts for a refund instead of a replacement or repair.

4. Compensation for Loss or Injury

Consumers can be awarded compensation for any loss or injury suffered due to the negligence or deficiency of the opposite party. This compensation can cover:

  • Medical Expenses: In cases of injury caused by defective goods or deficient services.

  • Repair Costs: For damages caused to other property.

  • Mental Agony: For the distress and inconvenience faced by the consumer.

  • Loss of Income: If the defect or deficiency resulted in a loss of income.

5. Removal of Deficiency in Services

If the complaint pertains to a deficiency in services, the forum can order the service provider to rectify the deficiency. This could involve completing the service as per the agreed standards or improving the quality of the service provided.

6. Discontinuation of Unfair Trade Practices

The forum can issue orders to the opposite party to discontinue any unfair or restrictive trade practices. This ensures that such practices do not harm other consumers in the future.

7. Withdrawal of Hazardous Goods from Sale

If the goods are found to be hazardous or unsafe for consumption, the forum can order their withdrawal from sale. This prevents the distribution of unsafe products and protects other consumers from potential harm.

8. Awarding of Costs

The forum can also order the opposite party to pay the costs incurred by the complainant in pursuing the complaint. This includes legal fees, travel expenses, and any other costs associated with the complaint process.

9. Cease and Desist Orders

The forum can issue cease and desist orders to stop the opposite party from engaging in any unfair or deceptive practices. This is a preventive measure to protect consumers from ongoing or future harm.

10. Corrective Advertising

In cases of misleading advertisements, the forum can order the opposite party to issue corrective advertisements to rectify the misleading information. This helps in informing and protecting consumers from false claims.

11. Declaratory Relief

The forum can declare the rights of the parties involved in the dispute. This can include declarations about the quality of goods, the standard of services, or the validity of warranties and guarantees.

Conclusion

Filing a consumer complaint in India is a structured process designed to protect consumer rights and ensure fair trade practices. By understanding your rights, the Consumer Protection Act, and the dispute resolution mechanisms, you can effectively address any grievances you encounter. Remember to gather all relevant documents, choose the appropriate forum, and follow the prescribed steps meticulously to achieve a favorable outcome.